Dear HSBC,

Saving for a wedding means I’ve been checking my various internet banking accounts quite often, and although yours is one of the better ones, there’s something that’s been bothering me. You see, when I get to your homepage, I have to click through to log-in on a separate page. How about shortening my journey slightly?

Before

How HSBC's homepage works now

HSBC’s homepage before

After

How HSBC's homepage looks after

HSBC’s homepage after

It may not seem like much, but one thing I’ve learnt is when it comes to customer experience is that it’s all in the details. Your customer’s time is valuable and you should make every effort to streamline your processes.

Just a thought