• Is a user’s name a good enough label for a ‘manage account’ button?
  • Does a contact form get higher conversions if the message field comes first or if the other fields come first?
  • Does a search field perform worse without a ‘submit’ button?
  • Can you replace the word ‘search’ with a magnifying glass icon and expect similar (or better) recognition from users?
  • How much does adding a single extra field to a form affect completion rates?
  • How does putting the label within the form field affect completion rates?